Campaign « KFC Love Brand ».
On behalf of KFC, Temps Clair carries out numerous consulting missions.
For content broadcast in 2020, the organization of production has been completely re-imagined. Instead of producing on a case-by-case, film-by-film basis as is customary in the sector, all the year’s advertising productions have been pooled on a single shoot!
This has led to numerous economies of scale but also to significant gains in carbon emissions.
Temps Clair designed this organization in collaboration with Sid Lee, the KFC agency.
Temps Clair began by negotiating the agency’s fees, then took on the role of production manager, participating in the entire creative process (by costing each of the proposed leads) and always keeping the production issues in mind.
Then Temps Clair organized a competition for the food shots (won by Food Mad Production and its director Pépé Lansky), negotiated the rights and finally was present on the set in order to be as close as possible to the client on this giant project.
This also allowed for creative continuity in all the films, produced by Birth Production and directed by Martin Jalfen, which showcase the brand’s iconic products in a typical American imagination with an uncomplicated greed that makes KFC a true Love Brand!