Campaign « Formidable ».
It’s currently on the screen, it’s the new Crédit Agricole “Formidable” Campaign!
Conceived by BETC, produced by Henry and directed by Martin Werner, this institutional campaign aims to unveil the brand’s “raison d’être” and its new communication territory to the general public.
As part of our long-standing relationship with Crédit Agricole, our role on this project was to advise the brand on the choice of director and then to control the budget.
In the middle of the Covid period, we carried out the financial follow-up in order to avoid additional costs for the brand.
In particular, we had to control the budget while maintaining the shooting in France in a 90-second format.
We also recommended setting up a photo shoot at the filming location to deliver the print assets while pooling costs.