Campaign « BIIP ».
Temps Clair has been collaborating with Canal + for many years, and it is as part of this long-term relationship that the brand asked us to accompany them on their new campaign announcing the French channel’s partnership with Netflix.
This ad, in a mise en abime skillfully imagined by BETC Creative Director Eric Astorg, shows the shooting of a Canal + commercial based on sets taken from the greatest successes of the American platform Netflix.
In front of the camera Martin Werner (Henry), Kad Merad is hilarious. The “Black Baron” explores each set without ever being able to pronounce the name Net*** BIIP!
Temps Clair allowed the brand to control its budget on the 3 versions of the film produced by constantly advising the brand on the right solutions to explore.