2020 Production & agency – KFC //2020

Tender global agency KFC

In 2020, the famous fried chicken brand was putting its global communication budget for France, held since 2017 by Sid Lee, at risk.

In a competition organised by Pitchville where Sid Lee was competing with Marcel and Havas Paris, it was the Havas group agency that won after several rounds of strategic and creative presentations.

Within the framework of this project and our long-term support with the brand (a partner for 7 years in production consultancy), we took care of checking the financial viability of the various proposals made by the agencies.

We took on the following missions:

• negotiation of the finalists’ fees
• contractual drafting in cooperation with the trademark legal department
• anticipation of budgets and production solutions according to agency recommendations
• definition of the agency’s annual production strategy

Congratulations to the HAVAS Paris Agency!